They are hot, fast-growing in number and often overlooked. With incomes in excess of $150,000 oer year and investable assets exceeding $750,000, this segment has spending power and demands content that speaks to their values.

This is a highly influential and important consumer segment, yet underserved with effective marketing programs.

  • These consumers demand respectful advertisement
  • They want a compelling communication in the right environment
  • The don't want 'off-the-shelf' general marketing

By the numbers, AQUADS™ are affluent and wealthy. They have worked diligently to achieve, yet AQUADS™ are more than financially wealthy.
They are:
  • rich in heritage
  • rich in faith
  • rich in spirit
  • rich in community

  • rich in distinction
  • rich in strength
  • rich in style
  • rich in substance

  • rich in self-respect & dignity
  • rich in positive power


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